Q. Why are potential employees saying "No"to my company?

Q. Why are potential employees saying “No” to my company?

A. Human Resource professionals agree, the No. 1 reason applicants reject a job opportunity is compensation, but most candidates decline before an offer is even presented.

To be competitive in a candidate-driven economy, investing in the applicant journey is crucial in attracting and engaging top talent. Pay and benefits can drive employment, but how do you attract the best people when you have a limited budget?

Provide compelling interview experience
Whether it’s the first phone screen or an in-person interview, make sure your hiring manager is presenting the company in a way that showcases all its greatest aspects. Know your target audience, and appeal to candidates by forming a clear image of your company’s vision and culture. If the initial interaction does not convey a unique and attractive place to work, you’ve lost them. During this talent crunch, timely response is everything. Every candidate you consider, interview or do not hire, should receive a positive overall experience. Rather than waiting to receive a thank you from an interviewee, consider sending one yourself.

Improve your corporate reputation
Job postings go unanswered when a company’s image is lacking. Within the community, improve your relationships by establishing more trusted partnerships with influencers, customers and clients. Within the website and job description, invest time in creating accurate descriptions of your work environment, achievements, benefits, culture, and perks to engage candidates to apply. Ask for online testimonials and respond quickly to any comments made on social media. Timely responses demonstrate transparency and a commitment to excellent customer service.

Emphasize career advancement
Some companies lack a formal development plan that creates a career path. Today’s job seekers look for internal advancement, ongoing training development and methods for work-life balance. Inviting conversations focused on future growth will help demonstrate your vision and encourage commitment.

Attracting the best candidates and your future leaders is all based in your company’s value proposition. To get the most out of your recruiting efforts, align your brand marketing experience in a way that resonates with top talent. This will ensure the candidates are focused on the opportunity and less on the compensation.