Insights from Emerging Talent

Iowa’s future workforce is overflowing with promise and potential, and it’s up to us to nurture this talent as we continue to build upon the vibrant business climate in our state. Each summer, we pose questions to the college students taking part in our summer program, Leadership Iowa University. This student-centered data highlights factors in selecting a career and community, perceptions of their generation, and more – offering valuable insights for employers across the state.

1. Where they want to work...According to this focus group, salary, culture, and growth opportunities top the list of decision-making factors when selecting a future employer. These job-seeking students are drawn to workplaces that respect their personal time as much as their opinion, and foster a people-centered, flexible culture where they feel appreciated. Other key factors identified included job stability, variety in tasks, clear career pathways, professional learning opportunities, and work that aligns with their values.
2. Where they want to live... As communities seek to attract young professionals, that a short commute to work might not be the top factor. These young professionals
   want to be equally engaged outside of work – having opportunities to volunteer, grow, socialize and create networks among an inclusive, diverse community. Several mentioned their strong desire to live and work in a town that emphasizes safety and affordability, and promotes legislative policies that align with their beliefs. While having family and friends nearby is an influence for some, students are overall seeking belonging when it comes to their community of choice.
3. What they want employers to know...This generation identifies themselves as agents of change. They’re innovators, seeking to embrace new technology, continuous improvement and learning opportunities. They want to feel supported and heard, and if they aren’t, these ambitious, adaptable professionals won’t mind looking for an employer that better aligns with these priorities. They’re entering the workforce with a strong desire for purpose, growth, flexibility, and meaningful engagement, and want to be assets for your organization.

Our incoming workforce brings with them renewed perspective, energy, and social and cultural expectations to our offices and communities. By aligning with these values, Iowa businesses and communities can harness the ambition, creativity, and passion of this purpose-driven talent, while ensuring sustainable growth and competitive advantage. As one respondent put it, let’s welcome this new wave and “prepare to be amazed by the talent” that is headed our way. ABI