The Best Approach to A Successful Global IP Strategy – Build Your Foundation at Home First!

For businesses expanding internationally, intellectual property often becomes an unfortunate afterthought—something “we’ll deal with later.” But as more Iowa companies get drawn in global markets, the need for a clear, intentional and effective IP strategy is more important than ever.

The best way to start global domination - Own the United States first. The U.S. remains one of the most IP-friendly jurisdictions in the world. By securing strong IP portfolio (think: patents, trademarks, copyrights, trade secrets and trade dress) here first, businesses create a solid legal foundation that can support global growth. In fact, owning your rights in the U.S. can serve as a launchpad for international filings. Said another way, you have little to no chance of securing adequate IP protections abroad if you don’t take the steps and learn the processes that are necessary here in the U.S.

Once your U.S. IP is buttoned up, and your organization has developed that internal institutional knowledge and competency, your organization will be knowledgeable, experienced and ready to take on the world.

From there, it’s about taking a thoughtful, strategic approach to where you expand protections. Where are your products sold? Where are your competitors based? What countries are critical to your supply chain or distribution network?

Too many companies spend heavily protecting IP in countries that don’t pencil-out — or worse, they skip protection altogether where it does. A smart international IP strategy focuses on key markets, high-risk regions, and jurisdictions where enforcement is actually viable.

As someone who’s been both a General Counsel of a growing international tech company and outside IP counsel to countless globally-expanding companies, I advise clients to treat international IP like any other business investment: prioritize based on impact, timing, and ROI. Not every country matters. But the right ones matter a lot.

The world is getting smaller. Smart companies are getting smarter. Start at home. Own the U.S. first. Then expand with purpose and power abroad. Global domination is achieved by one small, smart, step after the other. And always remember – “Innovation without protection is philanthropy” – which is a global truth.